1. An overview of the South African Media...the press, radio and television.
2. How the media work and the vital role of public relations.
3. Journalism, how journalists work and how to work with the media.
4. Presentation of the first part of a training video which highlights dramatically the perils of speaking to the media when you're unprepared.
5. A review by Adrian and the delegate(s) of the mistakes a company representative makes in the video while talking to members of the media.
6. The second part of the training video which shows what the representative should have said and done.
7. Delegate(s) are given hands-on experience before a TV camera, during which they are taught how to handle different kinds of pressure.
8. In-depth discussions and demonstrations of critical body language, during which the delegate is taught how to present himself to best advantage. This part of the course applies to the presentation of one's self to best advantage in any situation.
9. A detailed explanation of how interviewers approach radio and television interviews. This extends to the delegate as the interviewee and how he should conduct himself.
10. Hands-on experience of radio and television interviews about the delegate and his business, including what not to say and how to get a core message across despite of an interviewer's questions.

The delegate's progress throughout the course is recorded on video from start to finish so that he can see how he benefits from the instruction and to what extent he has improved.

All too often, in the event of a Crisis or Disaster in their business, management are so involved in dealing with the event itself that they give little or no thought to the journalists who will arrive at their gates clamouring for answers to many and varied questions; the more serious the event, the more journalists there will be wanting information