The training for Crisis
Communications to the Media is different, specialised and more complicated.
It's recommended for management teams in hazardous industries and it
covers in detail the requirements associated with the holding of Media
Briefings in the event of crisese and disasters which may involve deaths
and injuries to employees, damage to the environment and, equally
important, possible harm to members of the public and their property, etc.
The elements of Media Training and Media Relationships are added to and extend into
the areas of recognising a crisis, media needs and requirements, tried and
tested procedures formulae, media briefing and handling and the successful
management of lengthy and stressful question and answer sessions with a
gathering of journalists. |